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Privacy Policy

Last updated: June 2026

1. Who is responsible for your data

The controller responsible for the processing of personal data on this website is:

Alexandra Connor
CRM Partners
Birkenstr. 5E, 82194 Gröbenzell, Germany
info@crmpartners.io

If you have any questions about how we handle your personal data, please contact us at the address above.


2. Data we collect and why

Contact and sample request forms

When you fill in a form on this website, we collect the following data: first name, last name, company name, email address, and your message. We use this data solely to respond to your enquiry or to send you the requested sample dataset. Your data is stored in our CRM system (HubSpot) and is used only for internal purposes. We do not share your data with third parties for marketing purposes.

Legal basis: Art. 6(1)(b) GDPR — processing is necessary to take steps prior to entering into a contract, and Art. 6(1)(f) GDPR — our legitimate interest in responding to business enquiries.

Website usage data

When you visit our website, certain technical data is automatically processed by our hosting infrastructure (Cloudflare). This includes your IP address, browser type, operating system, referring URL, and pages visited. This data is required for the technical delivery of the website.

Legal basis: Art. 6(1)(f) GDPR — legitimate interest in operating a secure and functional website.

Analytics and tracking (with your consent)

With your consent, we use third-party analytics and visitor identification tools as described in Section 4. You can manage or withdraw your consent at any time via the in the footer.

Legal basis: Art. 6(1)(a) GDPR — your consent.


3. Cookies

We use cookies and similar tracking technologies. You can choose which categories to allow via our cookie banner or at any time via .

Essential cookies

These cookies are necessary for the website to function and cannot be disabled. They include technical cookies set by our hosting infrastructure (Cloudflare).

Analytics cookies

Set only with your consent. Used to understand how visitors interact with the website.

  • Google Analytics — cookies: _ga, _gid, _gat
  • Hotjar — cookies: _hjSession, _hjSessionUser

Marketing cookies

Set only with your consent. Used to identify companies visiting the site and attribute campaign performance.

  • HubSpot — cookies: hubspotutk, __hstc, __hssc, __hssrc
  • Leadfeeder — cookies: _lfa

4. Third-party services

We use the following third-party services. Where consent is required, these services are only activated after you have given your consent via our cookie banner.

Cloudflare Pages (Hosting & CDN)

Provider: Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Processes server requests and delivers website content globally via CDN. Data processing agreement in place. Privacy policy: cloudflare.com/privacypolicy

HubSpot (CRM & Forms)

Provider: HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA. Our portal is hosted in the EU (eu1 region). Used to process contact form submissions and manage customer relationships. Data processing agreement in place. Privacy policy: legal.hubspot.com/privacy-policy

Google Analytics 4 (Analytics) — consent required

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Used to analyse website traffic and user behaviour. Data may be transferred to the USA under Standard Contractual Clauses. Privacy policy: policies.google.com/privacy

Leadfeeder (B2B Visitor Identification) — consent required

Provider: Dealfront Group Oy (formerly Leadfeeder), Mikonkatu 17 C, 00100 Helsinki, Finland. Identifies companies visiting the website based on IP address. Data is processed within the EU. Privacy policy: dealfront.com/privacy-policy

Hotjar / ContentSquare (Session Recordings) — consent required

Provider: ContentSquare SAS, 7 Rue de Madrid, 75008 Paris, France. Used to record anonymised user sessions and generate heatmaps to improve the website. Privacy policy: contentsquare.com/privacy-center


5. Data transfers outside the EU

Some of the services we use transfer data to the United States or other countries outside the European Economic Area (EEA). Where this is the case, we ensure appropriate safeguards are in place — typically Standard Contractual Clauses (SCCs) approved by the European Commission under Art. 46 GDPR.

The relevant providers are: Cloudflare, HubSpot, and Google. Leadfeeder (Dealfront) and Hotjar (ContentSquare) process data within the EU.


6. How long we keep your data

Data submitted via our contact forms is retained in our CRM system for as long as there is a legitimate business reason to do so, or until you request deletion. Analytics and tracking data is retained according to the respective provider's data retention settings (typically 14 months for Google Analytics).

You can request deletion of your personal data at any time by contacting us at info@crmpartners.io.


7. Your rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access (Art. 15) — you can request a copy of the data we hold about you.
  • Right to rectification (Art. 16) — you can ask us to correct inaccurate data.
  • Right to erasure (Art. 17) — you can ask us to delete your data.
  • Right to restriction (Art. 18) — you can ask us to limit how we use your data.
  • Right to data portability (Art. 20) — you can request your data in a structured, machine-readable format.
  • Right to object (Art. 21) — you can object to processing based on legitimate interest.
  • Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@crmpartners.io. We will respond within 30 days.


8. Right to lodge a complaint

If you believe that our processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority. The competent authority for our company is:

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 18, 91522 Ansbach, Germany
www.lda.bayern.de

You may also contact the supervisory authority in your country of residence.


9. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our services or legal requirements. The current version is always available at crmpartners.io/privacy. We recommend checking this page periodically.

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