We get you into your target market.
You have the strategy; we provide the execution. We identify your target companies, structure the data, design the campaigns, and handle the entire distribution.
Expanding into a new market?
How do you create awareness and demand before you have a network, reputation, or market presence? Many B2B companies rely on their network and use conferences to get more business. But in a new country that's difficult – and going after targets one by one is not exactly the fast way to expand.
Breaking into a new segment?
You know exactly who you want to reach – but getting in front of them at scale is another story. A trade show here, a referral there: it works, but it's slow. To really break into a segment, you need to reach the whole group at once, not chase them one by one.
The right visibility in the right market. Without the six-month ramp-up.
We build the data and campaign infrastructure to enter new markets without losing time on groundwork. You get a database your team owns and can reuse and immediate visibility in front of the right decision-makers with material that introduces your brand professionally.
We make new target markets sales-ready.
We identify the right companies, structure the data your team needs, and build the outreach to start real conversations. So you can enter a new market professionally — without the months of groundwork that usually come first.
Target Market Research
We define which companies matter, which segments to prioritise and who the real decision-makers are. Not a generic market report — a practical foundation your team can act on immediately.
CRM-Ready Data
We structure your target market into a clean, usable dataset. Your team knows who to contact, why they matter and where to start.
Outreach & Activation
We deliver your entire outbound campaign: Bespoke Branded Flyers, High-Response Direct Mail, Demo-Optimised Landing Pages, Persona-Targeted E-Mail Sequences. All with smart embedded tracking.
Examples of our projects.
Two companies. Two different markets. The same underlying challenge: a clear growth opportunity with no operational foundation to act on it.
How CRSC Launched Their IBCP Programmes in Europe
CRSC works with schools, educational providers and industry experts to design and implement internationally recognised career-related programmes — including IBCP and BTEC pathways.
CRSC had developed four new career-related pathways, including a flagship pre-med studies track plus pathways in hospitality managment, international relations and sports management. But CRSC's traditional go-to-market relied on networking and conferences — one relationship at a time. The question was how to get four compelling new programmes in front of the right schools, faster, and at scale.
We built segmented IB school datasets spanning nearly all of Europe — detailed, structured, and CRM-ready from day one. Every record came enriched with school-level data, clear segment tags, and verified IB Coordinator contact details, giving the team everything they needed to go straight from upload to outreach.
We executed 200 personalised outreach letters across the DACH region, each featuring a custom QR code linking directly to a dedicated landing page — supported by tailored flyers and assets designed to clearly communicate CRSC's four pathways and build a credible, positioned presence in the European IB market.
CRSC is now using the data to actively work their target market — contacting IB Coordinators across Europe with a clear, segmented foundation they can return to campaign after campaign.
How AIM Qualifications Entered the Dutch School Market
AIM Qualifications and Assessment Group is an established UK awarding body, issuing over 90,000 certificates annually to schools and training providers across the UK and internationally.
AIM has developed a compelling offer for the Dutch market: an internationally recognised qualification that Dutch students can add alongside their existing diploma — with minimal change required from schools. Strong product. Clear need. But it was AIM's first move in the Netherlands and all their exisisting contacts were based on networking and conferences. The question wasn't whether the product would resonate. It was how to get it in front of the right schools — not one school at a time, but at scale.
We built a segmented Dutch school database spanning bilingual (TTO) and internationally oriented schools across the Netherlands — structured, clearly segmented by school type and buyer role, and loaded and ready for sales. A clean, targeted foundation to move from first market entry to active outreach at scale.
We executed nearly 300 personalised outreach letters, each featuring a custom QR code, paired with professionally designed flyers — all crafted to clearly position AIM's qualification for bilingual and internationally oriented schools across the Netherlands.
AIM is now actively working their target market in the Netherlands. The database gives them a clean, reusable foundation for outreach — while the flyers are being reprinted for conferences and sales conversations, and the landing page continues to serve as the hub for email marketing.
Our deepest vertical expertise is in international education — IB schools, international K-12, EdTech market entry. We understand the data landscape in ways that take most teams months to build.
Beyond education, we work with B2B SaaS companies, specialised service providers and growth-stage businesses entering new segments where the same challenge applies: high-value customers, complex sales processes and no existing market infrastructure to build on.
Two ways to work with us.
Both start with the same foundation: a clear target market, the right accounts and data your team can actually use.
Target Market Dataset
For teams with an existing outbound setup who need a better foundation than their current research provides.
You get a qualified, CRM-ready dataset for your target market — with defined segments, prioritised accounts, enriched company data, buyer role logic and a data structure built for your CRM.
Dataset + Launch Pack
For teams who also need the marketing materials to activate the new market immediately.
Everything in the Dataset, plus the full campaign infrastructure: persona-targeted email sequences, high-quality direct mail, branded sales materials, a demo-optimised landing page and trackable outreach logic so your team knows which accounts are responding.
We are data people who love great marketing.
At CRM Partners we love data. We love the technical detail that most agencies avoid. We go deep into targeting logic, data structures and campaign infrastructure — because that's the basis of campaign success.
We bring together a rare mix of skills: data expertise, AI, and marketing that's built for sales. Not brand awareness. Not social media. Real pipeline. We care about every touchpoint — from the first outreach email to the one-pager your sales team leaves behind after a meeting.
We believe the right selection is 80% of campaign success. Who you reach matters more than how many.
We believe in great Customer experience from the first headline to the last click. Every touchpoint shapes whether a conversation happens at all.
We believe Marketing exists for one reason: to support sales. Not brand. Not awareness. Not likes. Real conversations with the right people.
Entering a new market?
If you're looking at a new market, a new segment or a new buyer group — and you want to approach it with structure rather than trial and error — let's talk about what that looks like for your specific situation.
Let's talk about your projectOr if you would rather write to us and get some information: info@crmpartners.io